You may have noticed that what was once ‘Bzplnr’ is now ‘FourThirds’.
The Bzplnr name didn’t test too well amongst a sample audience, so the name has been changed to reflect the customers’ opinions.
What do you think? Which name do you prefer?
You may have noticed that what was once ‘Bzplnr’ is now ‘FourThirds’.
The Bzplnr name didn’t test too well amongst a sample audience, so the name has been changed to reflect the customers’ opinions.
What do you think? Which name do you prefer?
Categories: Process
Tagged: change, customers, feedback, opinions
1 response so far ↓
Pages tagged "name" // August 3, 2008 at 16:32
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